As the countdown to Free Comic Book Day nears it's conclusion, I feel a heavy sense of dread rather then relief. Paired with the Iron Man movie, non-comic reading fans will go to our local retailers to get a free comic. Saturday, May 3 should be a good day for the most part.
So what am I dreading?
My local retailer doesn't put on the dog so to speak. They wear the shirts, they give out the books, but there isn't any spirit behind it. Where there is an opportunity to sell trades and comic books, they will roll their eyes as they pass out a comic and pray that somebody buys their used DVD's and videos.
That is just the way it is.
I always fantasized that my retailer would get a comic book professional to come in and do a signing, while putting on an amazing special on comics for the day. Artist Clayton Crain hails from our neck of the woods, and we would always welcome him back. We are also close enough to Portland and Seattle to get creators from those areas. Unfortunately, we will do neither. It isn't a priority. I would love to get some enthusiasm going, but I know I don't have the time to do it right. Therefore, I defer to the powers that be and sigh deeply as another opportunity goes by, not taken.
What does your local retailer do? I am hoping to hear some happy, uplifting tales, but feel free to be deadly honest in your disenchantment as well.