Saturday, May 05, 2007
Free Comic Book Day in our Small Town!
There is one major local comic book shop in town, Ron's Coin and Collectibles. They have three stores around town. There is also a gaming store that carries comics called Games Unlimited. At Ron's, the owner worked with the local movie theatre to put on a promotion. Everyone who attended Spider-Man 3 received a full page coupon for the store. It included a chance to win a limited edition Silver Surfer t-shirt and other prizes.
As we entered the main store downtown, I was pleasantly surprised to see how many kids there were lined up to pick out their free comic. Ron's was allowing two free books per person. By the time we got there, the Virgin Comics book and several other small press books were long gone. Several of the kids were picking out Spider-Man and Justice League. When I asked why, it was because of the recognition of seeing Spider-Man on the cover and enjoying the movie. I was very fascinated to see how the art really influenced their decisions.
Jim was a nice uncle and picked out his free comics based on what my nephews would like. I just said screw it and picked up the Lone Ranger/Battlestar Galactica book by Dynamite along with the Dark Horse Feedback special.
While we were at the store, we were asked what side of the backing board should be facing the comic in the bag. Jim, our local authority on all matters comics, concluded that it should be the smooth side. I would have to agree with him there.
After a brief discussion, we went to the West side store and picked up our free books there. Our good friend Corey works there so we are always looking for an excuse to go there. I picked out the Spider-Man comic for the sole reason that Phil Jimenez drew it. I also picked out the Image offering with The Astounding Wolf-Man on it just to give it a try. Jim was once again selfless and picked out books for the nephews!
We didn't make it to the other store because I need to go work out but Jim is going to head back to the west side store to help out for the rest of the day. We are hoping to see more kids there, especially with their parents to share the experience.
I would have to give the local store props for the coupon tie-in to the movie and the advertising they did. It did this old lady's heart good to see so many new faces at the store today. Now if we can just figure out a way to keep the momentum going.
How was your Free Comic Book Day?